A mood board is the visual starting point for every film idea. It defines the look and feel before the first image is taken—from lighting and color schemes to camera aesthetics and scene style. With tillyboard's mood board tool,  you can develop your visual concept intuitively, quickly, and in a structured manner—directly within the project and shareable with your team or clients at any time.

Why a mood board is so important in film production

Whether it's a commercial, music video, or documentary, a mood board helps you bring your visual concept to life. It ensures that everyone involved has the same visual language in mind long before filming begins. Especially in pre-production, a mood board creates creative clarity and streamlines coordination processes.

Overview of the mood board tool’s features:

• Insert images, screenshots, references via drag & drop

• Create mood boards for scenes, characters, locations or formats

• Collect colors, lighting moods, set designs and camera ideas

• Text fields for style descriptions, notes and explanations

• Multiple mood boards per project possible

• Integrated into shot list, storyboard and creative space

Benefits for your creative work:

• Visual communication  becomes clear and understandable

• Saves time when coordinating with directors, camera operators or clients

• Everything centrally in one place – no searching through presentations or emails

• Flexible use  for pitch, presentation or internal conception

• Perfect basis for storyboard and shot list

Who is the mood board tool for?

Ideal for directors , DoPs , creative directors , production designers , agencies  , or producers who think visually and want to engage their team or clients with a clear visual concept. Whether it's a small production or a large set, the mood board is the creative anchor for your visual idea.

Conclusion: Your mood board – the creative starting point for strong images

With tillyboard's mood board tool,  you develop visual ideas directly within the project – clearly, flexibly, and without detours. You pinpoint the visual language, aesthetics, and concept, create a shared understanding within the team, and lay the creative foundation for a strong production.