Every cutdown on length

Pre-production for content creators and social teams.

Reels, Shorts and cutdowns are short, but they still need a plan. Write the idea with Tilly AI, break it into shots, give every cutdown its runtime and take the list to set on your iPhone.

Start for free
TillyBoard shot list for the spot ODEA Klarer Kopf: segments with preview frames, action, audio, on-screen text, locations, talents and duration. The second segment runs one second over its target.

Teams shooting for these brands plan with TillyBoard

  • RTL
  • L'Oréal
  • EDEKA
  • Edelweiss Air
  • MDR
  • Rose Bikes
  • ABB
  • Sparkasse

See how a shot list comes together

Just under 20 seconds from the real app: building segments, assigning cast, generating preview frames.

Tilly AI asks How can I help you? and offers to develop a concept idea for the project, summarize the active concept or sharpen the core message and target audience.

Tilly AI writes the first draft

Have Tilly AI develop a concept idea, sum up the active concept or sharpen core message and audience. The direction stays with you.

From first hook to approved cut

Every part of a short-form video has its place in a TillyBoard project. These are the pieces you plan with.

Concept
Moodboard
Tilly AI
Creative
Segment
Shot
Preview frame
On-screen text
Audio
Duration
Shoot day
Review

From idea to shot list in one sitting

Treatment for an autumn hero film: five beats in 60 seconds, the beats Harvest and Kitchen craft with timings, a checked to-do and a reference image.

Beats with a time window

Every beat gets its seconds in the treatment. You know the shape of the video before the first shot is written.

Tilly AI for the first draft

Tilly AI works in the concept you have open and hands you a draft. You cut, rewrite and decide.

Idea and shots together

Concepts, moodboards and references live in the project, each with its own shots.

A runtime for every cutdown

Shot list Autumn Hero Film with the segments Cold open and Kitchen craft: preview frames, action, audio, talents and locations. Below it the creative Autumn Social Cutdowns.

Main film and cutdowns side by side

The hero film and its social cutdowns are separate creatives in one project, each with its own shots.

Red means too long

Give the hook its seconds. When a segment runs over its target, the counter turns red.

Text and sound per shot

On-screen text and audio have their own columns, so the overlay and the sound are planned along with the picture.

The list is on your phone

Creatives
A hand holding an iPhone with the TillyBoard creatives GreenFork Autumn Campaign, Autumn Social Cutdowns and Product Beauty and Packshots. Next to it gaffer tape and an 85 mm cine lens.
Shoot day
The TillyBoard day plan on an iPhone with the first two blocks ticked.

Creatives in your pocket

Every creative with its segments and shots, on the iPhone next to the camera.

Tick off what you have

The day plan runs in time order. Each shot you have gets its tick.

Offline on location

No signal on the rooftop? The app keeps working and syncs as soon as you are back online.

Why content creators choose TillyBoard

Short formats come in series and on deadline. TillyBoard keeps idea, shots, shoot day and feedback in one project instead of five different apps.

Formats with a memory

Set up a recurring format as a brand. Tone, audience and no-gos are stored once, and Tilly AI drafts new creatives along them.

Runtime you can see

Every segment counts against its target. You know whether the 15-second cut fits before you press record.

Frames before the shoot

A preview frame is generated from the action text, so even a crew of two agrees on framing and mood.

Made for small crews

Whoever plans with you works in the same project, with roles and permissions. Talent confirms the call sheet via link.

Phone first

Day plan and call sheet on the iPhone, call times on the Apple Watch, the full workspace in the browser.

Feedback in one place

The client comments on the timecode and approves in the project, instead of sending notes across three chats.

Your projects stay yours

Unreleased campaigns and client briefs need discretion. This is how TillyBoard handles your work.

With Tilly Terra, the AI is hosted entirely in the EU and your data stays there.

With Tilly Terra, GDPR-compliant processing, suitable for regulated industries too.

With Tilly Terra, your content is never used to train models.

Clients review and approve via link, without an account.

Concept, shot list and call sheet export as PDF.

Start for free and upgrade when the crew grows.

From teams planning with TillyBoard

“We finally have a structured workflow for our social media videos. From the first idea to the shoot, everyone knows what’s coming up.”
EDEKA

Alissa UstaContent Production Team, EDEKA

“We plan everything in TillyBoard, from the first idea to the call sheet. One tool instead of three.”
Frankfurter Sparkasse

Video teamFrankfurter Sparkasse

Frequently asked questions

Does TillyBoard work for Reels and Shorts?

Yes. A short format is a creative with segments and shots like any other. Give each segment a target in seconds, and the counter shows whether the cut fits.

Can I plan the main film and its cutdowns together?

Yes. Each cutdown is its own creative in the same project, with its own shots. The list closes with the total across all creatives.

Does it work on my phone on set?

Yes. The iOS app shows creatives, day plan and call sheet. It works offline and syncs as soon as you are back online.

What does Tilly AI do for a recurring format?

Set the format up as a brand with tone, audience and no-gos. Tilly AI then drafts new creatives and complete shot lists along those rules. The creative decisions stay with you.

What does it cost?

You can start for free. The plans are listed under Pricing on the homepage.