For in-house video teams

Your formats, set up once.

For video teams inside banks, retail and industry: every recurring format is set up as a brand with its tone, audience and no-gos, and Tilly AI drafts new creatives and shot lists along those guidelines. Departments sign off on the frame, and with Tilly Terra the AI runs fully in the EU.

Start for free
TillyBoard creatives for the project First Light: 3 creatives with 38 shots, a 60-second hero film, a 15-second social cutdown and a making-of series, each shot with size, movement, lens, description and duration. In the sidebar, projects and brands with their formats, such as a spring campaign and a recruiting spot.

Teams shooting for these brands plan with TillyBoard

  • RTL
  • L'Oréal
  • EDEKA
  • Edelweiss Air
  • MDR
  • Rose Bikes
  • ABB
  • Sparkasse

See how the next episode takes shape

About 35 seconds from the real app: the moodboard with notes and references, then the treatment with beats, a to-do and an image.

Tilly AI asks How can I help you? and offers: develop a concept idea for the project, summarize the active concept, sharpen the core message and target audience. A request for three more hero dishes is being typed.

Tilly AI drafts, you direct

Have Tilly AI develop a concept idea for the next episode or sharpen the core message and audience. The brand's guidelines are already in the project, and the draft sticks to them.

From brand guideline to sign-off

What an in-house team repeats every month has a fixed place in TillyBoard. Set up once, for every episode after.

Brand
Tone
Audience
No-gos
Format
Shot list
Shoot day
Daylight
Call sheet
Sign-off

Every format as a brand

This is how the video team at Frankfurter Sparkasse works: tone, audience and no-gos are stored once, and every new production builds on them.

Treatment for an autumn hero film: five beats in 60 seconds, the beats Harvest and Kitchen craft with timings, a checked to-do for the drone permit, a reference image and the formatting toolbar over a selected phrase.

Stored once

CI, tone, audience and no-gos live with the brand. Whoever joins the team reads them there instead of in an old PDF.

Drafts that follow the rules

Tilly AI drafts new creatives and complete shot lists along those guidelines. You decide what gets shot.

No episode from zero

The brief sits in the project instead of an e-mail, and the next format starts from what the brand already knows.

More on concept

A shoot day built around locations, routes and daylight

Shoot plan for Organic Farm Altes Land with sunrise 07:24, sunset 18:51, golden hour 18:07, 8 to 14 degrees, 30 percent chance of rain and 12 km/h wind, above a safety briefing, an aerial at dawn and a coffee break.

The sun above the plan

Sunrise, sunset, golden hour, temperature, rain and wind for the location sit above the first block. You put the exteriors where the light is.

Moves are blocks

The move from the branch to the plant gets its drive time, lunch gets its break. Both sit in the day like any shot.

Call sheet from the same day

Times, locations, running order, cast and crew come from the plan. It goes out by e-mail or as a PDF.

More on scheduling

Sign-off from the departments, right on the frame

Review player for First Light rough cut v3.mp4 with the version menu, Download, Share and Approve, drawing tools under the frame, a timeline at 00:00:42:11 and seven comments, one of them with a reply and one resolved.

In without an account

Whoever has to sign off reviews and approves right in the project, without signing up. The schedule and packing list stay with the team.

Every version with its notes

A new version stacks on the old one. v1 to v4 stay one click apart, and every note stays with the cut it was written on.

Approved means approved

When the cut holds, the department clicks Approve. The overview then shows the file as approved, for everyone to see.

More on review & approval

Why in-house teams choose TillyBoard

An in-house team shoots the same formats again and again, under the rules of the house. TillyBoard keeps those rules in the project, so no production starts from scratch.

Formats with a memory

Tone, audience and no-gos are stored once per brand, and every new creative sticks to them.

Briefs out of the inbox

Concept, moodboard and brief live in the project. The shot list sits next to them, not in a spreadsheet on a shared drive.

Change it once, the rest follows

When the shot list changes, the schedule, call sheet and packing list follow.

Gear with the project

The packing list shows conflicts between parallel productions before the kit leaves the office.

AI for regulated industries

With Tilly Terra the AI runs fully hosted in the EU, with zero data retention and no data used for model training.

Sign-off by link

Departments review without an account, cast and crew confirm the call sheet without one. Inside the team you work with roles and permissions.

Your projects stay yours

On the Enterprise plan, Tilly Terra runs every AI feature fully hosted in the EU.

With Tilly Terra your data stays in the EU and is processed in line with the GDPR.

Zero data retention: Tilly Terra neither stores your content nor ever uses it for training.

Departments review and cast and crew confirm via link, without an account.

Concept, shot list and call sheet go out as PDFs to everyone without access.

The iOS app keeps the day's schedule and call sheet with you on set.

From teams planning with TillyBoard

“We finally have a structured workflow for our social media videos. From the first idea to the shoot, everyone knows what’s coming up.”
EDEKA

Alissa UstaContent Production Team, EDEKA

“We plan everything in TillyBoard, from the first idea to the call sheet. One tool instead of three.”
Frankfurter Sparkasse

Video teamFrankfurter Sparkasse

Frequently asked questions

Can we store our brand guidelines?

Yes. CI, tone, audience, no-gos and more are stored once per brand. Set up each format as its own brand, and every new creative sticks to that format's guidelines.

Where does the AI run?

Tilly Nova is the standard AI setup. Tilly Terra is the EU-hosted option for regulated teams on the Enterprise plan: every AI feature runs fully in the EU, with zero data retention. Your content is neither used for training nor stored.

Do other departments need an account?

No. Whoever signs off reviews and approves right in the project, without signing up and without seeing the schedule, the packing list or anything else in it. Cast and crew confirm the call sheet via link.

Can TillyBoard connect to our systems?

Yes, on the Enterprise plan through a REST API for your own tools. With white label, the workspace carries your logo and your colours.

What does it cost?

You can start for free. Enterprise adds individual pricing, EU data residency and the highest AI quotas. The plans are listed under Pricing on the homepage.